All Food Is NOT Created Equal

Equality is a powerful ideal that evokes great emotion and debate. But are all THINGS created equal? Take food. Most BIG food companies would like us to believe that processed food equals good food, but their facts simply don’t add up. The dirty truth is these savvy food marketers misuse words like natural, real, wholesome, smart, and healthy in hopes of convincing us that processed foods are as good as fresh.  I’m here to tell you…they’re wrong! But rather than just write about it, I thought I’d demonstrate it in a special webisode entitled “All Food Is NOT Created Equal.” Check it out:


Here’s a quick summary of the video in case you don’t have time to watch it:

Tomato 001

Why are processed foods no match for REAL FOOD?

  • First, they use cheaper ingredients like hot house tomatoes
  • Then they’re processed into relatively tasteless tomato flakes, powder, or canned products
  • The end result tastes NOTHING like a fresh, REAL tomato

Tomato 002

To compensate for the lack of taste from “core” ingredients (such as tomatoes), processed food companies use their tried and true recipe:

  • Salt
  • Sugars
  • Fats
  • Flavors

Then end result is nothing like what you get from nature. And over the long haul, the processed food options can have devastating effects on your health.

So what do you think of processed foods recipe for success? Please help get the conversation started by commenting below. Or maybe you want to create your own REAL vs. processed food experiment at home and share the results with us!

As always, if you’ve enjoyed this post, please share a link on your Facebook wall, like it, or email it to a friend. And for more inside scoop on the world of food, please subscribe to my blog.

This Post Has 8 Comments

  1. John Bari

    The simple fact is that we would not be seeing any of these processed foods if the average “consumer” cared about what they eat. They don’t, they only care about whyat it costs. In this respect, their interests are identical with the interests of the food processers. The products without refined salt, high-fructose corn syrup and other junk are higher priced and are seen as options for sissies and whiners. Salt and sugar are nutrients contained in the majority of foods available in our supermarkets. Awareness of the real story is growing but only very slowly. It’s not taught in schools and it’s not as important as where do I get a decent job, how do I get that girl to like me, how do I win the lottery. In short, the media keeps consumers ignorant, and there is no way to break the pattern until it’s too late, as proven by the explosion of childhood obesity.

  2. Maggie

    I’m really happy to find your blog, and thank you, for exposing this industry for what it is. It’s so valuable to have someone like you, who really knows what goes into these “foods”, come forward and talk about the truth.
    I get my meats from a rancher in monthly CSAs and my fruit and veg from the farmer’s market.
    When I was in college, I shopped at the grocery store but always at least made the effort to buy more nutritious food instead of processed junk, even if it cost more. My reasoning, if it’s unprocessed, ACTUAL food, I’ll get more about of it and will need to buy less. So even if it costs more, it balances out because I won’t be buying piles of “food” that leave me hungry.
    So yes, my CSA may cost a bit more than the store. Not much more though, the meat cost breaks down to about $8/lb and it comes from truly happy, pastured animals. And I know the man who owns the ranch. I can call him, I can email him, I can ask questions. Why would I buy meats from animals raised on a factory farm or processed foods that are lacking any valuable nutrition?
    Thank you for talking about this.

    1. Maggie

      *more out of it… not, more about of it 😛

    2. Bruce Bradley

      Great comment, Maggie. Thanks so much for visiting my blog. Glad you like it, and hope you come back!

  3. Tora

    Just came across your blog a few days ago, and I’ve really appreciated and enjoyed it so far. It’s interesting to get an insider’s perspective on processed foods. My family and I have been working to eliminate processed food from our diets for about two years now, mostly successfully. I won’t deny that it is at times hard and inconvenient, but it’s a priority for us.

    We aim to eat more local foods, more whole foods, and more seasonal foods. Your video was a great illustration that foods like these have more flavor and need a lot less doctoring and work to be amazing. I consider myself a good cook, but when I get food that’s fresh, local, and grown with care, I actually have very little work to do.

  4. Susan K.

    Great visual! Although my eating is not perfect, (I still go to other people’s houses and eat out occasionally) I try to buy as much as I can from local sources and eat seasonally. I don’t eat processed foods and this is a perfect example of why. Why eat something that is supposed to taste like a tomato, but doesn’t so it has to have all those chemicals and preservatives added to it, when you can eat the real thing! It’s funny, some people think I’m weird because I make everything from scratch using carefully selected ingredients, but I think they don’t know what they’re missing. The sad thing is that a lot of people in our country don’t know what a tomato is supposed to taste like. Keep up the good work and maybe more of them will say, “Goodbye” to processed foods.

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