Bruce Bradley

Our Team

Updated May 20, 2021

For the first three years of this blog, it’s been pretty much just me. But after my fair share of technical challenges, ups and downs, and shear burnout from doing this solo, I realized we needed to assemble a team, especially if we were going to come anywhere close to reaching our vision!

While we’re still in the early stages of growing this community and assembling our team, we’re extremely proud of what we’re creating here. If you’re interested in joining us, scroll down to the bottom of this page to see what type of people we’re looking for to help out!

Bruce Bradley, Founder & Creator

Ten years ago I could never have imagined I would be running a health and wellness website and writing about the dangers of processed food. You see after getting my M.B.A. from Duke University, I worked for over fifteen years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. For a long time, I had bought into the processed food lifestyle hook, line, and sinker!

In 2008, however, I left the corporate world and started my own consulting business. During my free time, I decided to fulfill a lifelong dream and wrote my first novel, FAT PROFIT$, a thriller set right in the crosshairs of the processed food debate. Although at the time I certainly acknowledged that the food industry had plenty of issues, ironically it was the process of writing FAT PROFIT$ that really allowed me to detach from the corporate culture and realize your average person didn’t stand a chance against Big Food’s marketing muscle and deception.

Empowered with this awakening I began my real food journey—cutting out processed foods from our diet, joining and becoming a drop site coordinator for a CSA, and blogging about how food companies trick us into eating more and more junk food.

Photo Of Bruce Bradley'S Family — Bruce and his family: bruce, ben, and katie

Without a doubt the most important part of my life is my family. I’m a divorced father and I live outside of Minneapolis, Minnesota with with my son, Ben, and our dog Katie. I know firsthand how challenging it can be transitioning to real food. My son, like most teenage boys, loved his junk food, but I promise, you can make progress. Although we certainly do our best to eat healthy the vast majority of the time, I honestly believe it’s all about taking steps in the right direction. Everyone is on their own personal journey, and it is all about doing one’s best!

Finally, when I’m not busy with family or work, you can find me working out, running, doing some hot yoga, or exploring the outdoors on a hike or camping. I truly believe life is grand, so grab hold, get outside, travel, and have fun!

Kelly Harjes, Contributing Writer

Photo Of Kelly Harjes — Kelly harjes, contributing writer

Hi! I’m Kelly. I’m honored to be part of Bruce Bradley’s team. He is doing important work, not only by exposing the tactics Big Food uses to market their highly processed “food,” but also by sharing a realistic, empathetic approach to making real food a reality. As a busy mother of three, adopting a diet of mostly real food hasn’t always been easy. But the more I learn about the negative implications that highly processed food has, not only on our health, but on our entire food system, the more motivated I am to continue to do my part to change things, and to inspire others to do so too. That’s why I’m contributing to this blog, and it’s also why I created Appetite for Healthy Change™. I believe that what we eat, and how we eat has the power to change everything. And as a Holistic Health Coach, I also believe that not everything that feeds us comes on a plate. True nourishment comes from more than just food, which is why this real food thing doesn’t have to be all or nothing.

Prior to receiving my Holistic Health Coach training through the Institute for Integrative Nutrition (IIN) in New York, I graduated with honors in Community Health Education from the University of Wisconsin, La Crosse. In addition to running Appetite for Healthy Change™, I also work part-time in Public Health Promotion. When I’m not working or spending time with my husband and our girls, I love shopping at food co-ops and farmers markets, cooking, group fitness classes, live music, reading, and spending time outdoors in our beautiful state of Minnesota.

Interested in Joining Our Team?

Our site is still small, but we’re confident we have tremendous potential. After all, we’re the only real food blog that has the inside scoop on what it’s like to work in Big Food and all the misleading tactics they inflict on consumers every single day. So while for now, this is a labor of love (that’s a nice way of saying it’s unpaid), we hope to change that soon.

Are you interested in getting in on the ground level? Then here are the roles we’re looking to fill:

Recipe developer and writer
Social Media Manager
Comment Manager
Research, story development, and contributing writer
Editor
Advertising Manager
Business Manager
Technical Support
Administrative Assistant

As with most small, growing firms, you’ll likely wear many hats at first. Together, however, I’m confident we can accomplish something truly amazing and unique!

Check out “Our Vision” to learn more about what we’re creating here … and if you’re interested in joining our team, shoot us an email at admin{at}brucebradley{dot}com.