Confessions of a Former Turkey Farmer
If you’re not a vegetarian or vegan, probably one of the most important decisions you can make for your Thanksgiving dinner is what kind of turkey you’re going to serve. Unfortunately many of the things we should know when buying our Thanksgiving turkeys have been hidden from us. A while back I had the chance […]
Recipe: Homemade Chicken Noodle Soup and Chicken Broth
One of the many businesses I ran while I worked in Big Food was Progresso Soup. At the time we positioned the brand as a more adult choice with bigger and better ingredients. Turning Campbell’s iconic, condensed soup can into a symbol for watery, kiddie soup was the strategy, and we closed the ads with […]
Sweetmyx: A New Sweetener That’s Sneaking Into Our Food
Reducing the amount of sugar in our diet undoubtedly improves our health. Reducing sugar intake could help people lose weight, have more hydrated skin and have a healthier mouth. Teeth are the first part of the body to come into contact with sugar, therefore taking the brunt of the sugar’s impact. This can have a […]
Super Bowl Ad Brawl: There’s a Much Bigger Issue
Over a quarter of a billion dollars was spent Sunday night on Super Bowl XLVII advertising. With the big game day ranking as the second-largest annual food celebration behind Thanksgiving, it’s no surprise that over 40% of the ads were for food or beverages. And another shocker? Almost all of these ads peddle highly processed, unhealthy products […]
Big Food’s Insane Weight Loss Program
Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If you believe this definition, then the world of weight loss surely qualifies as certifiably insane. Sandwiched between the holidays and the Super Bowl, Big Food celebrates “weight loss” annually as an occasion near and dear to its […]
My Roller Coaster Ride in the Battle for Real Food
Last night I had a great night. After talking to my fourteen-year-old son for years about the importance of eating quality food, I decided it was time for him to watch Food, Inc. I had tempered my expectations. I even imagined that he would beg to turn it off after just 10 or 15 minutes […]
