Happy Mother’s Day … Love, Big Food
Big Food companies adore moms. If you don’t believe me, just look at their advertising. Moms are almost always the target, and no matter what the problem or situation, Big Food is there with a helping hand. This attention makes your typical mom believe food companies are on her side to help solve her three, […]
Simple is Always Good, Right?
Food companies are some of the savviest trend spotters around. They literally spend Hundreds of MILLIONS of dollars tracking and following trends. In fact, in some cases, they even help create the trends. Why? It’s all in hopes of selling more and more food. But when simple foods and short ingredient lists became the latest […]
Let’s Shine Some Light on Leanwashing!
Have you ever been fooled by food marketing into thinking something was healthier than it really was? I know I have. Unfortunately not everyone knows when they’ve been duped. That’s why it’s so important to shine some light on what’s become far too commonplace in food marketing: leanwashing. According to EnviroMedia Social Marketing, leanwashing is “the […]