Minions Marketing Madness
Who wins when movies partner with food companies to create marketing promotions? Not you! Case in point, Minions. Yes, you may adore these oddly-cute, yellow creatures and their movies. But you’ve probably seen Bob, Stuart, and Kevin (the lead Minion characters) in many places other than the movie. Yep, they’ve been plastered on all kinds of food products. And […]
Losing Faith: One Mom’s Frustration With Cause Marketing
What do you get when you mix big food and beverage companies with non-profit organizations that are desperate for cash? Yes, cause marketing (sigh!). If you’ve been following my blog for awhile, you’ve probably already heard me express concerns. And while the dastardly practice of linking health-related causes to unhealthy products is still quite active […]