Hi! My name is Bruce, and I’m passionate about helping people eat healthier and live happier lives. Eating healthy food can be especially challenging these days. How do I know? Well, for over fifteen years I worked as a processed food marketer for some of the largest food companies in the world.
While it took me some time away from the industry to realize it, now I honestly believe that most people don’t stand a chance against the food industry’s misleading marketing tactics and addictively tasty, yet unhealthy products. That’s why I’m here to help!