I’ve always loved food. And after learning how to be a pretty good cook, I thought, how cool would it be to work with food everyday. So for most of my adult life, I’ve been working in the food industry in one form or fashion. It’s this experience that lead me to write my book, FAT PROFITS. Now while FAT PROFITS tells the story about a corrupt food company, I can honestly say that company does not exist. That said, I’ve seen some disturbing trends in the food industry over the past 20 years, and I’m passionate about trying to improve the quality of the food we eat. After all, if the old adage “you are what you eat” is true, these days we can’t even pronounce each other’s name. If that doesn’t make sense to you, start reading some ingredient labels. I guarantee if you’re eating like most Americans, they read more like a lab experiment than something that’s truly good for you. Please, do yourself a favor and check your labels out.

It’s Never Too Late For Spring Cleaning

True confession here–I've been planning this post since March. Does your life have a way of getting away from you? I know mine does. So when I revisited this idea a couple of weeks ago, at first I thought I'd have to totally scrap it. But then I realized, "It's…

Continue Reading It’s Never Too Late For Spring Cleaning

Happy Mother’s Day … Love, Big Food

Big Food companies adore moms. If you don't believe me, just look at their advertising. Moms are almost always the target, and no matter what the problem or situation, Big Food is there with a helping hand. This attention makes your typical mom believe food companies are on her side…

Continue Reading Happy Mother’s Day … Love, Big Food

Simple is Always Good, Right?

Food companies are some of the savviest trend spotters around. They literally spend Hundreds of MILLIONS of dollars tracking and following trends. In fact, in some cases, they even help create the trends. Why? It's all in hopes of selling more and more food. But when simple foods and short…

Continue Reading Simple is Always Good, Right?

Big Food Loves Birthdays, But Should You?

Well I'm celebrating another birthday this month. I've gotten to the age where I don't like to shout it from the rooftop, but I also appreciate the experiences, fun, and wisdom that each year brings. And of course I still enjoy the presents! In all my years of birthdays, I've…

Continue Reading Big Food Loves Birthdays, But Should You?

Let’s Shine Some Light on Leanwashing!

Have you ever been fooled by food marketing into thinking something was healthier than it really was? I know I have. Unfortunately not everyone knows when they've been duped. That's why it's so important to shine some light on what's become far too commonplace in food marketing: leanwashing. According to…

Continue Reading Let’s Shine Some Light on Leanwashing!

Cause Marketing: Honest Help Or Another Ploy To Sell More?

Do you have a cause that's near and dear to your heart? Does it make you feel good when you support a special charity? But how about when Big Food companies partner with charitable organizations to promote their brands? Do these companies really care? Although one can't argue that their donations…

Continue Reading Cause Marketing: Honest Help Or Another Ploy To Sell More?

Big Food’s Insane Weight Loss Program

Albert Einstein defined insanity as "doing the same thing over and over again and expecting different results." If you believe this definition, then the world of weight loss surely qualifies as certifiably insane. Sandwiched between the holidays and the Super Bowl, Big Food celebrates "weight loss" annually as an occasion…

Continue Reading Big Food’s Insane Weight Loss Program

On the 12th Day of Christmas, Big Food Gave to Us …

  As the holidays rapidly approach, like many others, I find myself looking back over the past year. While on the personal front this past year has been amazing, there hasn't been much to celebrate in the world of food. But rather than create yet another top ten list, I've…

Continue Reading On the 12th Day of Christmas, Big Food Gave to Us …

Marketing to Kids: Collateral Damage in Big Food’s Profit Hunt

The battle for breakfast is a hard fought fight. Winning the hearts, minds, and stomachs of consumers is no small feat, so BIG FOOD manufacturers have to pull out all the stops. Unfortunately, kids get caught in the crossfire. Kellogg's Frosted Flakes is one of the biggest players in the…

Continue Reading Marketing to Kids: Collateral Damage in Big Food’s Profit Hunt

Minneapolis Farmers Market

Do you enjoy visiting your local Farmers Market? I do. Not only are Farmers Markets a fun outing, but they are also a great way to support local agriculture and inspire your family to eat fresh, nutritious produce. A couple weeks ago I visited our local Minneapolis Farmers Market for…

Continue Reading Minneapolis Farmers Market

All Food Is NOT Created Equal

Equality is a powerful ideal that evokes great emotion and debate. But are all THINGS created equal? Take food. Most BIG food companies would like us to believe that processed food equals good food, but their facts simply don't add up. The dirty truth is these savvy food marketers misuse words…

Continue Reading All Food Is NOT Created Equal

Sun Chips: Creating the Aura of REAL Food

Imagery has always been a very powerful tool in marketing processed foods. When regulations get in the way of what manufacturers want to say, the use of iconic symbols and imagery has helped them bypass most restrictions in their quest to elevate their products and obscure reality. One of the most…

Continue Reading Sun Chips: Creating the Aura of REAL Food