After graduating from Duke University with an M.B.A., Bruce worked for over fifteen years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. In 2008 Bruce left the corporate world and started his own consulting business. In his free time he decided to fulfill a lifelong dream and wrote his first novel, Fat Profits.
Committed to living a healthier lifestyle, Bruce loves to run, workout, and practice hot yoga. As he has become more educated about the risks and environmental impact of eating processed foods, Bruce joined a local CSA and became one of its drop site coordinators. If you are unfamiliar with the term CSA, it stands for Community Supported Agriculture. Typically CSAs deliver fresh, organic vegetables that have been produced at a local farm. By becoming a member of a CSA not only can you eat healthier by increasing your consumption of nutritious, organic produce, but you are also kinder to the earth by supporting organic farming practices and reducing the waste and heavy carbon footprint impact of buying vegetables through the typical grocery distribution system. Although Bruce does his best to eat healthy, he doesn’t subscribe to the all or nothing approach. Everyone is on their own personal journey, and it is all about doing one’s best.
Bruce makes his home in Minneapolis, Minnesota where he lives with his son, Ben, and their beloved dog, Katie. When he’s not busy at work, you can find Bruce spending time with family and friends, exploring the outdoors, traveling, volunteering, blogging, or working on his next novel.