28CHICKSKIN-articleLarge
ABOUT.ME
Bruce Bradley
I'm a father, food advocate, consultant, and author.
Bruce is a former processed food exec turned food advocate, blogger, and author.
Before his food advocacy work, Bruce worked for over fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. As one of the only former processed food marketers actively speaking out about concerns over the food we eat, the media often seeks Bruce out for his honest perspective. His 2011 interview, Confessions of a former Big Food Executive, was one of Grist online's Top 10 clicked stories for 2011.
Bruce now writes, performs speaking engagements, and provides business strategy and marketing consultant services to help ethical, sustainable businesses reach their potential.
Bruce graduated with an MBA from Duke University and a B.A. from Davidson College. Born and raised in Ft. Lauderdale, FL, he now lives in Minneapolis, MN with his son and their dog, Katie.
-
-
-
- Does Quaker's New Real Medleys Oatmeal live up to its healthy, wholesome imagery?
- Truvia likes to call itself "natural" but is it really? You may be getting more than you bargained for.
- Quaker Chewy Granola bars practice what's called Leanwashing! It's wrong to deceive us and pretend a product is healthy when it also has many unhealthy qualities. Want to learn more? The just click.
- Crystal Light "Natural Lemonade"??? Upon closer look, it doesn't look very natural at all...
- Are 12g of whole grains enough to make Quaker Yogurt Granola bars healthy? No!
- Sierra Mist likes to call itself All Natural. Do you believe them?
- Are Sun Chips really as healthy as they pretend to be? Get some facts here, and just click to learn more.
- Can cookies for breakfast be good for you? Quaker says "yes" and I say "no."
- Quaker handy Oatmeal To Go's are supposedly as healthy as a bowl of oatmeal. Really? Does your oatmeal have 19g of sugar, GMOs, trans fats, etc. in it? Yeah, I think I'll still with my homemade oatmeal.
- Kellogg's Special K says it cares a lot about women and their weight/body image issues. But when you take a closer look at their products, is Special K really helping women out? Read more to find out!
- Quaker says these bars "fuel" you up for your day. Translation? Fuel equals sugar and other highly processed, refined carbs.
- Is your so-called weight loss cereal really that good for you? What isn't Kellogg's telling you?
- Breyers has touted itself as "all natural" as long as I can remember. Who knew that meant it could include a genetically modified toolbox of hormones and ingredients?
- Think your butter is "all natural"? Guess again. Click to learn more.
- During October, grocery stores transform themselves into pink ribbon festivals. But are all these pretty packages dressed in pink really good for you? Or are they merely packaged for profit?
Twitter
Facebook
RSS
Pinterest
Email
{ 0 comments… add one now }