Last night I had a great night. Â After talking to my fourteen-year-old son for years about the importance of eating quality food, I decided it was time for him to watch Food, Inc. Â I had tempered my expectations. Â I even imagined that he would beg to turn it off after just 10 or 15 minutes – not because of the disturbing images but because he’s a teen, and he might get bored. Â To my pleasant surprise he watched the whole thing, and he even stopped it several times to ask some questions. Â After watching it he summed up his thoughts with, “it really shows us just how bad our food is treated” and he made a personal commitment to try to eat more organic. Â Wow, I couldn’t be happier!
Then this morning I fired up my computer to read my various news feeds. Â When I came across this article in Fast Company entitledÂ Nestle Chairman Skeptical Of Growth In Organic Food Market my blood started to boil. Â Please, if you read nothing else today, read this article. Â In it Peter Brabeck-Letmathe, Chairman of the Board of NestlÃ©, basically dismisses the organic, slow food movement by saying “it’s a privilege. Â We also have to think of the world food supply.” Â I’m sorry Mr.Â Brabeck-Letmathe, the movement is about the world food supply and fixing the mess that he and other processed food companiesÂ of the world have created! Â And is it a privilege to have good, nutritious food? Â I say NO! Â Everyone has a right to real, delicious food vs. the manufactured, empty-nutrition, high-caloried crap that most processed food companies churn out.
Am I disappointed that the real food movement is so casually disregarded by the chairman of the world’s largest food company? — Yes! Â Am I surprised? Â To be honest — Not really. Â Despite their slogan “Good Food, Good Life”Â NestlÃ© has quite an infamous track record, and it’s known internationally for putting profits ahead of nutrition. Â Remember how they showed careless disregard for infants by pushing their ownÂ formula over safer, more nutritious breast-milk? Â Yes, it appears that same domineering, self-righteous attitude towards food still prevails.
So what does this mean? Â Well certainly the battle for better food is not over. Â Fighting for greater transparency of the quality of our food supply is one of my passions. Â That’s why I write this blog. Â It’s also why I wrote my novel, FAT PROFIT$, a thriller about a BIG food company that will stop at nothing to fatten its profits. Â You see I figure that there are lots of different ways to get the word out, and as a real-life, food-industry insider, I can offer an authentic voice to the call for better food.
But â€¦ what do you think? Â If you agree that real food is an important cause worth fighting for, help me out. Â Friend me on Facebook, follow me on Twitter,Â sign up for my email blog feed, and make lots comments on my posts.Â Â Then pleaseÂ share my blog, Facebook page, and tweets with friends to help me get the word out. Â I promise — you won’t be disappointed! Â As a former marketer with some of the biggest food companies in the world, I will share with you the many tricks and ploys processed food companies use to convince you their food is healthy. Â Also, in the coming weeks I will be releasing a preview of my novel, FAT PROFIT$. Â Facebook friends, email subscribers, and Twitter followers will all get first dibs to check out why a very well-respected, influential editor called it “an epic novel â€¦ [that's] an important political weapon without being a repetitious non-fiction exposÃ©.” Â I hope you will agree my blog and novel are worth your time Â â€¦ but you’ll never know if you don’t climb on board!
As always, thanks for reading my blog and for caring about real food!